consultation to senior customers. SRP becomes part of the
client team, joining internal meetings to provide direction
for strategic and tactical decision-making.
Emphasizing timeliness. SRP can
conduct research overnight and provide answers the next
morning. SRP excels in providing responsiveness throughout the
process, resulting in timely information.
Applying the most advanced
research design and multivariate analysis to fit study
Offering qualitative expertise
with target audiences ranging from homemakers to mature
consumers to high tech B2B decision makers.
Being expert in a range of
qualitative research methodologies from teleconference
sessions to webcasts.
Having global research
Creating analytical reports
that provide actionable implications for moving clients’
businesses forward. SRP puts together the data puzzle pieces
so that a client has a solution, not just a set of reports.
Specializing in sophisticated
research design that addresses difficult problems.
techniques such as Choice Modeling and Max-Diff analysis to
assist clients in making strategic and tactical decisions.
Offering comprehensive online
and offline contact center capabilities. On-line, telephone
and IDI capabilities are available with the flexibility to
accommodate ad hoc requests. Focusing on a value orientation
that maximizes clients’ research investment and in creating
research that serves multiple purposes.
Providing capabilities in
specialized markets such as Spanish Dominant Hispanics, Mature
market, non-telephone segments, and more.
Creating and nurturing partner
relationships. SRP works collaboratively with clients to help
implement solutions and strategy based on research findings.