Scope of Services
SRP principals and associates have been providing effective research, using methodologies & business issues of interest:
- Segmentation
- Tracking
- New product screening and development
- Attitude and behavior research
We have been providing quantitative and qualitative research to a wide array of B2C and B2B industries for 20 years as a firm and well over 25 years in the case of individual team members.
We deliver insights across the whole product lifecycle, allowing us to help “institutionalize” integrated learning.
STAGE 1:
IDEA/CONCEPT DEVELOPMENT
- Brainstorming/VOC/ Needs Assessment
- Concept Screening Testing
- Opportunity Sizing
- Concept Building/
Optimization
STAGE 2:
PRODUCT TESTING
- Prototype Testing
- Productivity/Quality Improvement
- Consumer/
Stakeholder/
Consumer Trials - Discrimination/ Competitive Tests
STAGE 3:
COMMUNICATIONS RESEARCH
- Brand Equity/
Co-Branding & Licensing - Identifying Potential Messages
- Copy Testing
- Promotion Development & Effectiveness
STAGE 4:
PRE-LAUNCH
- Customer Journey
- Pricing
- Packaging
STAGE 5:
POST-LAUNCH
- Segmentation/ Market Structure
- Competitive Intelligence
- Line Extension Analysis
- Customer Experience (CX)
- Customer Satisfaction (NPS)
- Awareness & Usage/Tracking